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Hi there, and welcome to the first edition of The Thoughtful Executive! Thanks for being here at the start.
I’m Johnathan Silver, and for the past decade I’ve helped founders, executives and marketing leaders clarify their voice and publish with confidence. Most of that work has been behind the scenes. This newsletter is where I finally share those lessons in public.
Every Wednesday you’ll get an edition like this one: part essay, part playbook, always practical. The goal is to help you use executive voice as flagship content that shapes perception, builds trust and creates growth.
I don’t just want this to be an introduction. I want to hop right into the stuff you signed up for.
So keep reading and dive into the first topic: Everything is content.
Everything is content
When leaders think about what to publish, what to include in a speech or how they’ll answer questions in an interview, they often imagine it’s like starting with a blank page. They ask, “What should I say?” In my experience, the better question is, “What should I notice?”
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What’s next
Next week I’ll go deeper into the foundation: What is thought leadership, really? I’ll define it, clear up common misconceptions and share a simple checklist to recognize the difference between generic content and leadership that moves people.
Thanks again for subscribing and being here from the start. I’d love to hear from you. Reply and tell me what challenges you’ve faced in building thought leadership at your company. Or share any notes you have about what I cover in this newsletter. All feedback welcome!
See you next Wednesday,
Johnathan