Welcome—or welcome back—to The Thoughtful Executive!
Recently, I showed this community how to identify which industry challenges are worth an executive’s platform.
Next: how to develop a POV on those challenges that's actually differentiated.
I’m covering this because this is a problem most executives have: they identify a real challenge, one they're actively solving, one that's showing up across the industry. They have thoughts about it. They publish those thoughts.
And it sounds like everyone else.
Remote work is challenging.
AI is transforming our industry.
Customer expectations are rising.
Those aren't POVs. They’re observations.
A POV is what you think about the challenge. Not that it exists—everyone knows it exists. What you think should be done about it. Where you disagree with conventional wisdom. What framework you're using that others aren't.
That's what makes flagship content work.
And that's what most executives skip.