Welcome—or welcome back—to The Thoughtful Executive.
This week my feeds decided I should become an executive ghostwriter. For newsletters. At scale.
The pitch goes like this: there’s an untapped market of executives who “need a newsletter,” you can charge a premium, and you can quietly lean on AI so your clients “won’t even know.”
All true.
Now, I just have to sign up for a “free” course to learn how to do it.
No thanks. Very few things in life are free. That’s one actually free lesson for this group today.
Where was I?
Right… all this made me laugh because I hadn’t thought about covering this from the other angle: why the executives you support should have a newsletter, and how to set it up so it actually helps the business.
That’s what this week is about.