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Most employees can’t clearly explain what their company does, who it serves, or why it matters.
That’s the open secret that holds businesses back. It shows up everywhere — in sales conversations, job interviews, and even internal meetings. People know the slogans but not the story. They can describe the products but not the purpose.
Welcome — or welcome back — to The Thoughtful Executive!
Over the last several weeks, I’ve talked about how to turn ideas into content, how to build a system that keeps publishing consistent, and how to use AI without losing your voice. This week, I want to talk about a link most leaders miss: how strong thought leadership helps companies understand themselves.
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