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Welcome — or welcome back — to The Thoughtful Executive!
Last week I talked about how everything is content. This week I want to get to the question behind all of that. What is thought leadership, really.
The phrase is everywhere. Agencies pitch it. Strategy decks include it. Executives nod along when they hear it. But when you press for a definition, most people stumble. That fuzziness is why so many companies never get thought leadership off the ground.
What it really means
At its simplest, thought leadership is when leaders share ideas that help others see something in a new way. Ideas that shape how people think and act.
To do that well, three things need to come together.
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