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When the writing starts, that’s when everything either takes shape or falls apart.

Welcome — or welcome back — to The Thoughtful Executive!

Over the last few weeks, I’ve talked about how everything can become content, what thought leadership really means, and how a system keeps it all moving. Now it’s time to move from strategy to execution — to what happens when the words finally hit the page.

Because no matter how strong your process is, everything still hinges on one thing: the draft.

How strong drafts are made

Every good draft starts with …

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